The Experience Standard

We're passionate about crafting exceptional digital product strategies through human-centered design, harnessing the power of innovative thinking to elevate user experiences.

Our Goal

To elevate product experiences by empowering indivuals and teams with user experience and design thinking approaches. Eenabling delivery of superior products that delight users and drive business success.

Core Beliefs

Design is everything.

Everything is designed, whether its intentional or not. We'd rather it be intentional, so we provide the knowledge you need to create usable, functional, and elegant design.

Design is beyond the User Interface (UI).

It's easier to understand design as just a User Interface (UI), but good design goes beyond interfaces to shapes businesses, and product strategies.

People problems are business problems.

Design is not a User Interface on top of a business problem. Understanding people, their pain points, and goals are in combination with data is a winning formula for solving tough business problems.

Design is for everyone.

Designers have a focused full-time job doing design. But, design methods, and practical applications of design can be done by anyone willing to learn. Like any other set of skills, practice will improve your skills.

How we can help you

The Experience Standard provides educational material and content to help you navigate the world of product design, user experience, product management, and product strategy.

Whether you're a designer, a product manager, entrepreneur, marketer, or engineer building out your products, we'll provide advice, articles, courses, insights, and case studies to broaden your knowledge.

Hi, I'm Diane.

I've been a Designer at Fortune 500 tech companies for over 18 years, including Meta, Amazon, and LinkedIn, just to name a few.

I've also product managed consumer products, shaped product strategies and roadmaps, produced visionary design work, and shipped products to millions of users with substantial results.

I specialize in developing product strategy blending insights and business strategy to conceptualize design and growth.

I also license courses to LinkedIn Learning, and you can see some of my course titles here: https://tinyurl.com/design-courses